We move the metal

Born in Detroit, it’s no surprise automotive is a huge part of what we do.

For more than 100 years, we’ve been building better consumer experiences from every angle – brand, retail and promotional, dealer support, consumer engagement and advocacy, and more.

We do it by leveraging a proprietary automotive consumer journey mapping tool to identify new target consumers and new purchase-behavior insights. By uncovering insights others don’t, we’re able to stay ahead of a dynamic industry and deliver meaningful business results.

Results that Speak for Themselves

increase in leads to dealers

electric vehicle hand-raisers identified

new model launch was the most successful ever

across the full range of an OEM’s brands

Putting a Legend Back on the Map

Challenge

‍Strengthen an already iconic global brand. Increase vehicle sales to new audiences – without alienating a passionate core.

Insight

We identified a brand truth that transcended borders, allowing us to associate the brand with universal human desires for aspiration, belonging and inclusion.

Action

We mapped disparate purchase barriers on a global scale. We segmented by country/region and need state, creating distinct messaging for each. We examined business models and created a harmonious CX ecosystem where apparel, licensing, parts, and new and used vehicle sales all worked together.

Impact

We turned preconceived notions of “this brand is made for me” on its head – and created the most successful new model launch in the brand’s history.

Inside the Campbell Ewald Detroit office.

Our Automotive Crew

Each of our specialists has deep knowledge in the automotive industry, with decades of firsthand CX experience understanding the category challenges, consumer idiosyncrasies and unique levers that affect category KPIs.

Plus – they’re just fun people to work with. Click to learn a little bit more about them.