The landscape of financial services has never been more competitive. It’s a differentiate-or-die world out there – just the type of challenge that gets us out of bed in the morning.

As experts in the category, we address our clients’ urgent need to increase new account openings, accelerate product cross-sell, and reduce cost per acquisition and cost per product sold – all with the larger goal of deepening relationships and increasing assets under management.

We leverage a proprietary financial services consumer journey mapping tool to identify new target consumers and new purchase-behavior insights. By working with “inside information,” we’re able to better understand – and ultimately impact – how and why consumers choose financial services.

Results that Speak for Themselves

YOY boost in industry-wide sales for a financial services category campaign

ROI for a health insurance marketplace

increase in positive perception over 4 years for a financial services brand

reduction in cost-per-product sold for a banking insurance brand

Case in Point

Using CX Magic to Increase Conversion & Cross Sell

Challenge
A big banking, insurance and financial services brand came to us with “okay” conversion rates. Our charge – make them great.

Insight
Our client had a five-day communications cadence. We learned consumers were making decisions in 36 hours. We were missing our window of opportunity.

Action
So we rebuilt the messaging cadence/sequence from the ground up. We applied the same logic to create a “New Customer Onboarding Program,” cross-selling more than 60 banking, finance and insurance products.

in new assets

reduction in cost-per-product sold

lift in multi-product sales

increase in acquisition rate

Our Financial Services Experts

Each of our specialists brings deep expertise in the Financial Services sector, with decades of firsthand CX experience understanding the category challenges, consumer idiosyncrasies and unique levers that affect category KPIs.

Plus – they’re just fun people to work with. Click to learn a little bit more about them.

Strategy

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Research

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Performance

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Digital

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Strategy

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Media Strategy

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