The backroads to better journeys

The travel industry has been upended. What does the new normal look like, and how can you stay top of mind with consumers who aren’t necessarily going anywhere anytime soon?

As experts in travel and tourism, we address our clients’ urgent need to maximize everything from RevPAR and RASM to economic impact and high-value bookings. We do it by leveraging a proprietary consumer journey mapping tool – uncovering booking windows, purchase triggers, and travel and tourism insights others can’t.

As a result, we’re better equipped to understand – and ultimately impact – how and why consumers are planning/choosing to travel, particularly in a post-COVID world.

Results that Speak for Themselves

YOY growth, reversing 3-year decline for a travel brand

in economic impact with a record 244M visitors for a tourism brand

YOY increase in high-value-audience bookings for a travel brand

topline growth for a travel brand

Turning a Brand Asset into a Revenue Generator

Challenge

A leading online travel agency came to us, struggling to rise above a sea of OTA sameness. Our charge – drive revenue by making the brand bigger than the transaction.  

Insight

We learned travelers wanted more than deals, they wanted enlightened experiences. And they were turning to destination marketing organizations (DMOs) to provide what OTAs weren’t.

Action

We created the tools and content to help consumers travel better and enjoy more. And we made our client’s social content good enough to pay for – and DMOs did. Our social content became a promotional/partnership for DMOs no other OTA could match.

Impact

Social channels became a consumer destination, and went from marketing expense to revenue machine. DMOs, once a competitor, were now a client.
Inside the Campbell Ewald Detroit office.

YOY increase in bookings among high-value customers

Surpassed sales objectives by 210%

increase in topline growth

in incremental revenue from new revenue stream

Our Travel & Tourism Gurus

Each of our specialists brings deep expertise in all things travel, with decades of firsthand CX experience understanding the category challenges, consumer idiosyncrasies and unique levers that affect category KPIs.

Plus – they’re just fun people to work (and travel pre-COVID-19) with. Click to learn a little bit more about them.

Kari Shimmel

Strategy

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Dr. Chris Marchegiani

Research

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Tammy Demarco

Strategy

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Tamara Gardellis

Strategy

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Nick Meyer

Social Strategy

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